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Priscilla Chaves and the Art of Designing Book Covers

This week we’re lucky to have Priscilla Chaves, a book designer, visit the Tolllbooth!

Priscilla designs books of all genres—fiction, non-fiction, cookbooks, children’s books, and more.

Ever since I worked with her last summer when she designed the cover for my novel, Crossings, I was curious about her job as a book designer. I learned that as a designer, she designs the front and back cover and spine of the book, and that she also designs the interiors. She works for Cedar Fort Publishing.

Welcome, Priscilla. 

What was your path to becoming a Book Designer?

I’ve always been interested in art since I was a little girl. In high school I took a few design classes and knew it was something I wanted to pursue. At college I studied design and loved it. After graduation I looked for design jobs, and the book design job found me.



What is your typical process to design a book cover?

Our authors are sent a design form where they tell me what they envision for their books. Once I receive that, I normally brainstorm ideas that go along the lines of the author’s ideas. Most of the time, I’ll draw sketches and pick the ones I think look best. Then I research ideas and look for images and typography that will work well on the cover. I’ll transfer those ideas to Photoshop and start designing. After the concepts are complete, I take them to my meeting. If it’s approved, great, if not, I go back to the drawing board.

In my case, she read the opening of my novel and other info I had sent to the publisher. Then she sent me an email that included some screen shots to see if she was heading in the right direction at capturing my “vision.” I gave her feedback. Then we talked about hair color. (Which meant I went back into the text and made sure it appeared in the first pages; it had been revised out of those pages.) Next, she finished the cover of Crossings, both the images and typography, showed me what she had designed, and got final approval from the publisher. Later in the process she designed the spine and back cover, and then the interior (working with an editor). I feel she did a wonderful job at capturing the tone and essence of my novel.


How do you collaborate with your authors?

Our first communication is when I introduce myself, and discuss their design document for their book with them. Frequently I check in to make sure I’m getting the right vision they want for their book. Normally there’s back and forth until we decided on something we both like.



In addition to the outer cover, what other aspects of book design are involved in preparing a book for publication?

The interiors of books are a collaboration between the copyeditor and myself. We choose text and flourishes that are compatible with the cover and go from there.




Where and how do you find the inspiration for your ideas for the covers?

I enjoy walking around bookstores and looking at other ideas. Covers that catch your eye stand out, so I try to emulate that in my own work.

Could you share a few of your favorite covers that you have designed?

Daughter of Ishmael, How to Become a Pirate Hunter, Chasing Red, In Spite of Lions, The Gnome Exchange Program: North Pole Rescue.

(These covers are all included in this interview.)




Thank you, Priscilla, for visiting us in the Tollbooth today.

~Sarah Blake Johnson

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